
How a Crew works
A year inside
a winemaker's life.
Eighteen months. Three acts. One vintage, month by month.
What a Crew is
A Crew is a small, capped group co-owning one lot for a single vintage at one vineyard, over twelve to eighteen months. You buy in by the vine, from five up. You taste the wine at every stage. You vote on the real calls. At the end, bottles arrive pro-rata, with the Crew's name on the back label.
The model
The unit is the vine.
Not a bottle, not a subscription. You lease vines at a real vineyard, and the wine they make is split with you by vine count. Drag the slider to see what a few vines become.
Five vines minimum
Enough for a share of a real lot. Every listing shows its own price and yield per vine.
One lot, one wine
Your vines are a share of a single wine made in one vessel. The winemaker designs the style; the calls inside it are yours.
Bottles follow vines
At bottling the wine is allocated pro-rata. Lease more vines, get more of it — up to the whole barrel.
Your share
- Vines
- 5
- Bottles, approx.
- 7
- Share of the lot
- 2.2%
- Crew price, one vintage
- $925
This is a
Crew
Your vines share one lot with a small Crew. The winemaker lays out the options at each call; you vote together. One vintage.
Live listing: Oakville Cabernet Sauvignon, Oakville — $185/vine, ~1.3 bottles/vine, 225L French oak barrique, 60% new. Drawn at one 225 L barrel (~300 bottles) for scale. Block Commissions are quoted per year by the winery, three-year minimum.
See this listingAn example vintage
One Crew's year, start to finish.
The dates, messages and votes below are made up to show how a Crew's year is designed to run — they aren't a real Crew's record. Every vineyard keeps its own calendar.

Act I
The growing season.
A vineyard is a clock that ticks once a year. The year starts in the cold, in the quiet, long before anyone is thinking about wine.

Late January. Winter.
Pruning. The year's first decision.
The vines are skeletal. A winemaker walks the rows in a barn jacket, pruning shears in a gloved hand, choosing which canes stay and which come off. Every cut is a yield decision for the year ahead. Cane pruning keeps more fruiting wood and risks a bigger crop. Spur pruning is tighter, more conservative, better for old vines that can't carry much.
Your Crew chat is quiet this month. The winemaker posts a photo every few weeks — a diagram, a weather reading, a close-up of a bud. What they're watching for is the rain. A wet winter fills the aquifer and pushes bud break a week later. A dry winter means earlier work and a nervier spring.
February 6
Finished pruning the Pinot block today. Going spur this year — old vines, nothing to prove. Soil is still wet an arm's length down. Good sign.

Mid-March. Spring.
Bud break. The year begins.
The rows go green in a week. First the Chardonnay, then the Pinot Noir — each variety has its own clock. The shoots are tender and catch a late frost easily, so every morning the winemaker checks the forecast twice before breakfast.
This is when the Crew comes alive. The first real update arrives in your inbox: a video from the winemaker walking the rows at sunrise, pointing at the buds, voice a little hoarse from the cold. You reply. Other Crew members reply. Someone asks about frost risk and the winemaker shoots back a photo of the wind machines, tarps folded, ready.
March 14
We're alive. First green on the Pinot rows. Nights still cold. I'm watching the Chardonnay — buds are swollen, probably breaking by Sunday.

June to August. Summer.
The canopy thickens. Leaves are pulled by hand to open the fruit zone to morning light. In July the clusters are still green and hard as marbles. Then, sometime in the second week of August, véraison — the grapes soften and turn color overnight.

Late August. Véraison.
The first sample ships.
Weeks before anyone picks, the winemaker pulls a basket of underripe fruit and presses it into verijuice — tart, green, with the vintage's shape already visible in it. A small amber bottle arrives at your door. The first time you taste the wine, you taste it before the wine exists.
Keep the bottle in the fridge. You'll want it in four months when you taste the post-ferment sample, and again when the barrel samples arrive, and again when the bottles land. Four tastings of the same fruit across a year. The vintage becoming itself, in your glass.
August 21
Verijuice shipped today. Four hundred grams of Chardonnay, pressed this morning, acid off the chart. Taste it cold. Take notes. This is where the wine starts.

Act II
Harvest and fermentation.
The whole year funnels into a forty-eight-hour window. The Crew is in the group chat at 4am with the winemaker, refreshing the weather, watching the brix climb.

Early September. The decision.
Brix, pH, weather window.
The winemaker walks the rows with a refractometer, crushing a grape against the lens and reading the sugar off the scale. Brix 23.8 is in the zone. pH 3.62 is in the zone. But there's rain on Saturday, and rain on green fruit is botrytis, and botrytis is a wine you never wanted to make.
The pick window opens. The Crew gets the numbers in real time. The winemaker lays out the two calls they'd stand behind — pick Friday, or wait out the rain — and a poll goes up. Every member votes. Majority rules.
Crew decision
Pick Friday dawn?
23.8 brix, pH 3.62, 18% rain chance Saturday, dropping to zero by Sunday afternoon. Holding until Sunday means a cleaner weather window but potentially over-ripe fruit.
Majority rules
Friday it is. 5am livestream from the crush pad.

Friday. 5:12am.
The first basket goes into the truck. The livestream is running. Thirty-one Crew members are watching from five time zones. Someone in Boston is eating breakfast. Someone in Honolulu is still up, pouring a glass of last year's wine. The sun comes up over the ridge and the rows light up in sequence and the day begins.

Late September. Fermentation.
Cap punching. Early samples.
The must is in open-top fermenters. Cap punching happens three times a day — once in the morning, once at the warmest point of the afternoon, once late at night. The cellar smells of yeast and rising bread. The winemaker posts short, tired videos. Specific gravity drops from 1.090 to 1.005 over twelve days, and suddenly the fermentation is done.
A second shipment arrives at your door. Post-ferment sample — still cloudy, still wild, unfiltered, pulled straight from the tank and corked hot. Your wine at its rawest. Taste it next to the verijuice. The line between them is the story of the year so far.
October 3
Ferments are done. Pinot came in at 13.6%, cleaner than I expected. I'm racking to barrel tomorrow. Post-ferment sample goes out Monday — drink it rough, don't wait.

Act III
Aging and decisions.
The wine goes quiet for a while. Not silent — quiet. It's doing its work in oak. The Crew comes back into it every quarter, with a barrel sample in one hand and a question in the other.

December. The cellar.
Barrels breathing.
The wine is in oak now — some new barrels, mostly neutral, each lot kept separate. The cellar runs cool. Every few weeks the winemaker pulls a thief, tastes, notes. Malolactic converts. The wine loses its edge and gains a second layer.
Four times across the next year, a barrel sample arrives at your door. A hundred and fifty milliliters, filled and corked the morning it ships. The wine is a different animal each time. You taste it next to the last sample. You start to understand what your winemaker has been doing.
December 18
First barrel samples shipping Monday. Pinot Lot 3 is showing the most right now — the new oak is still loud but the fruit is holding. Let me know what you get.

April. Blend trials.
Eleven barrels. Three candidate blends. One livestream at 7pm Eastern. The winemaker pours each candidate over a black cloth, numbers them, describes them in the order she poured. The Crew tastes along at home, and the chat fills.

April. Blend trials.
Eleven barrels. Three finalists.
Your April shipment arrives in time for the livestream. Three candidate blends, numbered, coded. No labels. The winemaker walks through what's in each. Crew members ask about whole-cluster percentages, about oak age, about why Lot 7 was left out. The answers are specific. Nothing is hand-waved.
A vote goes up. All three candidates are blends the winemaker would put in bottle — that's how they made the final three. The Crew chooses among them, and the majority's pick becomes the wine.
April 2
Blend trial tonight. 11 lots. I'll livestream at 7pm ET. We're choosing among three final blends. Your verijuice is still in the fridge if you want a reference point.

Late August. Bottling day.
Labels on. Crew on the back.
The bottling line runs for a day and a half. The winemaker livestreams the first case — the way the corker sounds, the way the labels go on slightly crooked until someone adjusts the machine. The Crew's name is on the back label. The vintage is closed.
What's left is logistics. Customs paperwork. A cold-chain window. Every member's bottles come pro-rata to their vines — the more vines you bought, the more cases are yours. The cases stack up in the warehouse. The winemaker sends one last update and goes to sleep for three days.

September. A year later.
The bottles arrive.
A wooden case at your door — your bottles, pro-rata to your vines. The Crew's name on the back label, small, in the corner.
You open one with someone. You tell them about the verijuice you kept in the fridge, about the Friday pick, about the April vote. They listen the way people listen to a good story. You pour.
A year in a glass.
Who does what
We do the work. You make the calls.
We handle
The farming, the cellar, the paperwork.
- Hiring and managing the vineyard team
- Farming — pruning, canopy, pests, harvest
- Permits, licensing and compliance
- The cellar — ferment, barrel, bottling
- Insurance on the vines and the wine
- Shipping the wine to you
You decide
The wine.
- Which vineyard, and which wine
- When to pick
- Fermentation choices
- The oak program
- The final blend
- Bottling date and format
- Your label, on a Block Commission
- Where every bottle goes
The winemaker frames every decision with options that will all make good wine, and explains the trade-offs. You never face an open-ended “what should we do?”
And you see all of it. Live vineyard data, chemistry at every stage, samples in the mail, the big days on livestream.
Sample feed
Ready to join a vintage?
A Crew runs twelve to eighteen months. Small and capped, so the group can decide together. A vineyard can host several lots in a season.
Want to taste first? BarrelTaster — The tasting room of the world. →